Jessica Campbell and Bob Woods have been hired as assistant coaches for the Seattle Kraken, the team announced on Wednesday.
Campbell, 32, becomes the first female to be hired full-time as an assistant coach in the NHL, while Woods, 56, joins the organization after spending parts of the last seven seasons with the Minnesota Wild.
Campbell broke ground two seasons ago as the first woman in AHL history to hold a full-time assistant coach position. She made headlines once more on Sept. 25, 2023, when she coached a Kraken preseason game against the Calgary Flames at Climate Pledge Arena in Seattle, joining a select group of women who have coached behind an NHL bench.
Now, she takes perhaps her biggest step yet by ascending to the NHL.
“This is an important day for our organization,” general manager Ron Francis said. “We’re bringing in valuable coaching experience to our staff and are confident that both Bob and Jessica will make an immediate impact for our team.”
A native of Rocanville, Saskatchewan, Campbell helped lead the Coachella Valley Firebirds of the AHL to two consecutive Calder Cup Finals in 2022-23 and 2023-24, where they lost to the Hershey Bears both times. With Coachella Valley, she managed the forward corps and power play and is well-regarded in the Seattle organization for her ability to develop prospects.
“During our tenure in Coachella Valley, I saw firsthand Jessica’s commitment to player development,” Bylsma said. “Her ability to establish relationships with her players, specifically Tye Kartye, Shane Wright and Ryker Evans, was an important factor in this hire. I’m looking forward to continuing to work with her at the NHL level.”
Campbell’s name began circulating in rumors that she could join the NHL staff after Bylsma, who initially hired Campbell for her AHL role on July 4, 2022, was promoted to head coach of the Kraken in May.
During Bylsma’s introductory press conference on May 28, Kraken general manager Ron Francis suggested that Campbell would be considered for a promotion. “We didn’t hire her [for Coachella Valley] because she’s a woman; we hired her because she’s a good coach,” Francis said. “She has an impressive background in skating and skill development, which has been integral to Coachella Valley’s success. She oversees the power play, works with our forwards, and helps everyone improve their skating and skills.”
Bylsma took over from Dave Hakstol, who was relieved of his duties as Kraken head coach on April 29 after three seasons. Assistant coach Paul McFarland also departed at that time, and Jay Leach later departed to join the Boston Bruins, creating openings for Campbell and Woods.
Campbell has long said that her childhood dream was to become the first woman to reach the NHL as a player. When she realized that dream wouldn’t come to fruition, she shifted her focus to coaching after attending Cornell University and playing professionally for the Calgary Inferno of the Canadian Women’s Hockey League and the Malmo Redhawks of the Swedish Women’s Hockey League.
Throughout her coaching career, she has helped players at all levels from juniors to the NHL improve their individual skills, proving to be a valuable asset to the Kraken organization.
Woods’ coaching career spans nearly three decades, including NHL assistant coaching roles in Washington, Anaheim, and Buffalo, where he previously worked with Bylsma. He has also served as a GM, head coach, and assistant coach in the AHL, ECHL, and WHL.
“After spending a season together in Buffalo, I’m excited to be reunited with Bob here in Seattle,” Bylsma said. “Bob’s resume speaks for itself – he has worked with some of the NHL’s top defensemen in Washington, Minnesota and Anaheim, and I know he will bring valuable experience to our locker room.”
Woods will be responsible for the defense and the power play, with input from Campbell. It is expected that Campbell’s focus will be primarily on Seattle’s offense.





Heard any rumblings about who’ll take over in Coachella Valley?
On the one hand, I get it. There are not a lot of great offensive minds who happen to be in need of a big league job right now, and Campbell has been working with Bylsma for the past couple years. They know what to expect from each other, and she has the advantage of having personally coached several players who are on the roster. It is a sensible hire.
On the other hand, I was underwhelmed by the performance of the Firebirds’ power play given just how much high-end (by AHL standards) firepower was on that roster. Marian Studenic (we’ll miss you on this side of the Atlantic, bud), Max McCormick, Shane Wright, Ryan Winterton, Ryker Evans and guys from the previous year like Jesper Froden and Tye Kartye possess some real scoring prowess. Yet the power play produced middling results. That is worrisome. I am no expert, but I have heard that the system that Campbell runs may be a bit too complex for the AHL. Maybe more advanced NHL scorers like Vince Dunn, Jared McCann, and Oliver Bjorkstrand will take to it better than the AHL/NHL tweeners and top prospects did.
Yeah, I don’t think anyone cares (or should) what sex she is as long as she’s good.
My concerns are 1) like you mentioned, the power play in CV was bad. That’s not a great start if she’s going to be in charge of improving the listless Kraken PP. And 2) she’s very young and fairly inexperienced. I have PTSD from the Jeremy Colliton days on the Hawks. It was clear they didn’t respect him at all, and part of that was due to his young age and inexperience. Granted he was the head coach, but how many successful 32-year old coaches or assistants have there been in the NHL? I certainly think this sport could use a change away from the old often balding white man archetype, and I’m hoping for the best for multiple reasons, but I’m holding my breath a bit.