All I’ve asked for down the stretch is for the Seattle Kraken to play competitive games that are enjoyable to watch. Over the past week, that’s exactly what they delivered during a tough three-game stretch. The Kraken lost in overtime to the Calgary Flames, blew the doors off an injury-riddled Edmonton Oilers team, and then got handled by a Stanley Cup-contending Dallas Stars team.
Even in the Stars game, it was a one-goal game heading into the third period. But when Mason Marchment scored just 28 seconds into the period, it felt like that was all the Stars would need to put the Kraken away. If you had told me the Kraken would go 1-1-1 for the week, I would have taken it.
I try to be objective when analyzing this team, and it feels like they’ve been more competitive than their record suggests. One stat people often look to beyond the standings to evaluate a team is goal differential. I take a slightly different approach by excluding empty-net goals for and against, which I call ‘adjusted goal differential.’ Historically, teams with a positive adjusted goal differential are more likely to make the playoffs, while those with a negative one tend to miss out. Teams hovering around zero are usually the bubble wild-card contenders.
Here’s a look at the adjusted goals for/against across the league, with the net result of the two metrics shown in the right-side graph.
The diagonal line represents where ‘adjusted goals for’ equal ‘adjusted goals against.’ The idea is that teams above the line—those with a positive ‘adjusted goal differential’—are more likely to be playoff teams. As of Monday, every team above the line is currently in a playoff spot, with the only exceptions being the Montreal Canadiens and Minnesota Wild, who are in playoff positions despite being below the line.
The key takeaway from the graphic is that teams close to the diagonal line have been in the playoff hunt over the past month, except for one outlier: the Seattle Kraken.
I’m not saying the Kraken should be a playoff team, but they probably should have been in the mix down the stretch of the season.
PWHL to Seattle
On last week’s Sound Of Hockey Podcast, I shared my belief that Seattle will be named as one of the expansion cities for a new PWHL team for the 2025-26 season. I haven’t received official confirmation, but I’ve reached out to several sources both locally and nationally. What I’ve heard has given me enough confidence to say that this is going to happen. I’d put the likelihood at 75 percent, and we could hear an announcement as early as Tuesday of this week.
A few months ago, I published an article arguing that Seattle would be a great location for a PWHL team, but the timing didn’t seem right. The more I’ve thought about it, the more I believe Seattle is an ideal market. The PWHL has always aimed bigger than any of its predecessors in professional women’s hockey, and expanding aggressively aligns with that vision. Seattle and Vancouver are strong markets for pro women’s hockey, and I assume the Kraken organization is leading this effort. If they are, they’ll do it right. They certainly make mistakes, but they operate at a first-class level. That kind of launch in a key market would likely appeal to the PWHL.
Seattle PWHL arena thoughts
One challenge I speculated about in January was the arena situation. The turnout for both the USA-Canada game in 2022 and the PWHL Takeover Tour earlier this year proves there’s real demand for elite women’s hockey. Those two games drew 14,500 and 12,608 fans, respectively, undeniably impressive numbers. However, those were marquee events, which are traditionally easier to rally fans around when they’re one-offs rather than part of a full season.
The PWHL’s average attendance over the past two seasons was 5,485, less than a third of Climate Pledge Arena’s hockey capacity. That said, the 5,485 figure lacks context. New York’s attendance has dragged the league average down, and Toronto played its first season in the limited-capacity Mattamy Athletic Centre.
I don’t know what the forecast would be for attendance over 15 regular-season games in Seattle, but I’ve speculated that a hybrid approach could work—splitting games between Climate Pledge Arena and Angel of the Winds Arena in Everett. Both venues are managed by Oak View Group and could help tap into different geographical markets. I haven’t heard anything to suggest this is the plan, but it could be a good solution if arena availability becomes an issue and/or they want to expand their reach. In the PWHL’s first season, three of the six teams played in multiple home arenas. This season, only the Boston Fleet continue to do so. You also have to consider whether the Kraken Hockey Network, along with their local TV and streaming relationships, is part of the appeal of Seattle for the PWHL.
The thought of having a PWHL team to call our own really excites me. I already watch plenty of women’s hockey, but it’s more scattered: split between the PWHL, college hockey, and national team games. Having a dedicated team to follow, with appointment-based viewing both on TV and in person, would take engagement to another level. Instead of catching random games when schedules align, I could follow a team consistently, learn the players’ stories, and invest in their journey throughout the season.
A Seattle-based PWHL team would provide a rallying point for local fans, building a community around women’s hockey much like the Kraken have done. It’s one thing to appreciate the game from afar, but having a hometown team would make the experience more personal, immersive, and meaningful.
Other musings
The Kraken’s 6-1 win over Edmonton on Thursday night was their largest margin of victory this season since they beat Montreal back in October.
It was also just the third time in 15 games that the Kraken have beaten the Oilers in franchise history.
As shared by the Kraken Hockey Network, the Kraken’s three goals in 111 seconds against the Oilers on Thursday were the second-fastest trio of goals in franchise history.
No matter how much Alison Lukan disagrees with me, I don’t think a goal scored by the same team should be counted as a “response goal.” In my opinion, a response goal should only be when a team answers a goal against with one of their own. A goal for that comes within a set interval of another goal for should be considered a “pile-on goal.” Let us know your thoughts in the comments.
The Kraken rank third in the league in pile-on goals (12) and first in response goals (12) using a 60-second interval. (I also don’t think we have consensus on the interval length either.)
Earlier this season, I mentioned that Seattle was one of the most disciplined teams in the league and didn’t put themselves shorthanded often. Before the trade deadline, the Kraken averaged 2.2 shorthanded situations per game, the third-fewest in the league at the time. Since the deadline, they are averaging 2.9 per game. This really bit them in the butt on Saturday when the Stars had five power plays and executed on two of them.
I think we can safely assume Jani Nyman will make the Kraken roster next fall.
The WHL playoffs kicked off over the weekend, and here’s your friendly reminder that you can watch all games for free on Victory+. The Everett Silvertips versus Seattle Thunderbirds series is shaping up to be a doozie.
The first game of the Portland–Prince George WHL playoff series was wild. Portland entered the third period with a three-goal lead, only for Prince George to score four straight to take the lead. Portland then tied the game with about three minutes left, forcing overtime where Prince George won it on this play:
Terik Parascak scores his second of the night for the W!
The @PGCougars storm back from a 5-2 deficit to take Game 1 in overtime 🔥
The Coachella Valley Firebirds announced they have signed Justin Janicke to an AHL contract for the 2025-26 season. Janicke, a Kraken seventh-round pick in the 2021 NHL Draft, was not signed by Seattle but remains in the system. Now that he’s in the organization, it should be a smoother path for him to eventually sign with the Kraken. He had a terrific season for the Notre Dame Fighting Irish, leading the team with 15 goals and finishing second with 34 points.
Ryan Donato (CHI) – The former Seattle Kraken forward had four goals and two assists over his last three games. He has 29 goals this season, and assuming Chicago doesn’t sign him to an extension before July 1, he will be hitting the free agent market this summer.
Scott Ratzlaff (SEA-WHL) – The Seattle Thunderbirds goaltender saved 89 shots on 94 attempts in his two games against Everett over the weekend in the opening round of the WHL playoffs. He won the first game and would lose in overtime in the second game. Go check out this series if you get a chance.
Victor Ostman (SEA-CVF) – Victor Ostman posted a shutout for the Coachella Valley Firebirds in just his third career AHL game. The Kraken-signed goaltender has spent most of the season with the Kansas City Mavericks of the ECHL.
The week ahead
The Kraken will face the Dallas Stars again on Monday night to close out their second-to-last homestand of the season before hitting the road for five games. Their first stop will be Wednesday night in Vancouver, where they could deliver a serious blow to the Canucks’ playoff hopes with a regulation win. The Canucks are 5-3-2 over their last 10 games, but they’re chasing the Blues for the final wild-card spot. St. Louis has won nine straight and currently holds a six-point lead over Vancouver, which has just eight games remaining. The Kraken then head to San Jose for a Saturday night matchup—at least on paper, a lighter opponent than they’ve faced lately.
Beyond the three Kraken games, it’s shaping up to be a jam-packed week of hockey, featuring three I-5 rivalry games in the Everett–Seattle WHL series and a possible PWHL expansion announcement. Not to mention the ongoing playoff races, especially in the East.
I’d also be lying if I said I wasn’t keeping an eye on the Buffalo Sabres, Philadelphia Flyers, and Nashville Predators—and the potential impact their results could have on the current lottery odds.
*Editor’s note: This is not a new article. This is the same seating guide that was published in December, 2023, but it has been updated with some new information for the 2024-25 season.
The admittedly biased answer to the question of where to sit at Climate Pledge Arena (CPA) is section 3, row L, seats 1-2—my season seats! But the real answer is that there isn’t a bad seat in the house. No matter where you’re seated in CPA, you’ll have a great view of the ice and a fantastic game experience.
For the 2024-25 season, we’ve refreshed this guide with the following updates:
Updated ticket pricing to reflect standard admission rates.
Added a Tips and tricks section, featuring discounted student tickets and a bathroom line navigation hack.
The King 5 broadcast desk has a new home in the Space Needle Lounge.
The Red Alert band has been dissolved, and references to the band have been removed.
In this comprehensive guide, I’ll walk you through each major section in CPA, highlighting the pros and cons of each area to help you find your perfect seat.
How to use the Kraken seating guide:
If you’re unsure where to begin when choosing your seats, you’re in the right place! The Kraken seating guide below will help you find your ideal spot. Use the table below, and click the link in each area for an overview of each section.
Consider these key factors as you choose:
Budget
End seats vs. side seats (do you prefer being behind the net or seeing the action from the sides?)
Proximity to the action vs. full-ice perspective
Section benefits and amenities
Reviewing each of these factors will help you zero in on the sections that best suit you and your group for an unforgettable game experience.
Budget
Ticket prices at CPA vary widely, with face-value seats starting around $50 and going up to $750. This Kraken seating guide breaks down seating into approximate price ranges, with most options falling between $100 and $250. These prices reflect standard admission rates, as resale prices fluctuate based on factors like team performance, the opponent, and the game night. Typically, expect lower prices for a Tuesday game against a struggling opponent and higher prices for a Saturday night matchup against a top team or Original Six team.
End seats vs. side seats
As in any sport, seats closer to center-ice (field, court, or pitch) tend to be the most desirable. In hockey, protective netting behind each goal keeps those powerful slap shots from hitting fans. When sitting at the ends of the ice, you’ll be viewing through this netting, which, while noticeable at first, often fades from perception during the game. Along the sides of the ice, you’ll have an unobstructed view, as no netting is present. Watching from the sides offers a left-to-right view of the action, while end seating provides an up-and-down perspective. Keep in mind that when sitting at the ends, the action feels distant when at the opposite end but intensely close when in front of you.
Proximity to the action vs. full-ice perspective
This choice comes down to personal preference. Sitting higher up gives you a view of the entire rink, making it easier to see plays and strategies unfold. Being closer to the ice immerses you in the speed and intensity of the game as players battle it out near your seat. Both options are exciting, but for newcomers, sitting higher can offer a broader perspective and better understanding of the game—and usually at a lower price.
Benefits and amenities
Most amenities are available in the club sections. Club seats feature options like exclusive food, club-specific restrooms, mixed drinks in your seat, and private entrances to CPA. The private club restrooms are a notable perk, as restroom lines outside the club areas are generally longer, especially during intermissions.
Going to your first game?
If this is your first game, you can’t go wrong with any seat—just choose a spot within your budget and get ready to enjoy the experience. I recommend arriving about an hour early to check out the team store and watch the warmups. Take a stroll through a few sections you might consider for future games to get a sense of how they compare to your seats.
If you’re reading this seating guide, you might also be a new fan of the Seattle Kraken. Sound Of Hockey has you covered with our Seattle Kraken: New fan’s guide – 2024 edition, helping you get up to speed on your new favorite team and sport.
Just want a quick Kraken seating recommendation?
Just get me in the building?
Opt for the 200 Level. Aim for sections opposite the press box—like 224, 225, 226, 201, 202, 203, and 204—rather than 211-217. In the higher rows (H and above) of 211-217, the “Twins” (dual scoreboards) are obstructed by the pressbox. Although there are TV screens for provided for these rows, seeing the scoreboards is part of the experience.
Best mix of value and views? There are a few great options
Kraken-shoot-twice sections in red, Visitor side (Kraken-shoot-once) sections in black
00 Lower Bowl
All lower bowl sections at CPA are numbered 1-26. Entrance to CPA is on the upper level, with an escalator ride down to the lower bowl, which is considered the main concourse (LL2). This level includes The Lair (team store) and the Living Wall. Sections 3-12 are on the Kraken’s offensive side, where they shoot twice per game, while sections 16-25 are on the visitor’s side, where the Kraken-shoot-once. The arena has two club areas: the Symetra Club (sections 26, 1, 2) and the WaFd Club (sections 13-15).
These sections sit right on the face-off dot within the offensive zone and are the only non-club, Kraken-shoot-twice sections in front of the goal line. Positioned as close to the club areas as possible without being in them, they provide a fantastic view. A railing separates these sections from the club seats on the side closer to center ice, making it impossible for people to enter or exit from that side—a benefit for those seated along the railing, as they won’t be interrupted during the game. Sections 16 and 25, on the visitor-shoot-twice side, mirror sections 3 and 12.
View from “Kraken-shoot-twice – corners” section (Photo/Brian Liesse)
The corners are rumored to be a favored vantage point for hockey scouts evaluating minor and junior players. While the Kraken-shoot-twice end is viewed through protective netting, the opposite end offers a mixed view. Seats in the first 10 rows are around $210-$240, providing a close-to-the-action experience. These corner sections offer a balanced blend of side and end perspectives. Sections 17, 19, 22, and 24 on the visitor-shoot-twice end mirror sections 4, 6, 9, and 11.
Unless you’re within a few rows of the glass, your view in these sections will always be through protective netting. Most seats are around $180, with row C (on the glass) closer to $285-$350, and rows D-J approximately $220-$240. Note that row C is the front row in these sections, offering direct glass access. It’s a popular spot to watch the visiting team warm up. If you arrive during warm-ups, feel free to join the crowd along the glass for a closer view, then settle into your seats once the crowd clears. Sections 20 and 21, on the visitor-shoot-twice end, mirror sections 7 and 8.
The top of most lower bowl sections features bar seats.
Pros:
These seats offer a great view of the ice at the lowest price in the lower bowl.
The elevated bar stools have seat backs and are not connected to the floor, so you can stand during the game if you prefer.
A small table in front of you provides space for food and drinks.
Cons:
You won’t have a view of the Twins (dual scoreboards), but there are TV screens mounted for viewing replays. Some extra stats on the Twins aren’t shown on the TVs, but it doesn’t not take away from the enjoyment of the game.
Your view may be blocked if the people in front of you stand during an exciting moment, though most fans remain seated during the game.
Getting in and out of these seats can be a little awkward, but it’s manageable.
Both Symetra Club and WaFd Club offer similar experiences, located on opposite sides of the ice. Symetra Club is on the same side as the player benches, while WaFd Club is on the penalty box side.
Buying club seats is about two things: premium seats and added benefits. Located between the face-off dots, with the most expensive seats at center ice, they provide an unimpeded view of the game without the need to look through protective netting.
Each club has its own private area with exclusive food and drink options, as well as bathrooms reserved for club ticket holders. Additional perks include the ability to have mixed drinks in your seat, coat check, larger, more cushioned seats, and occasionally a free appetizer spread. There are also a limited number of bar seats in the club sections (sections 1, 15, 26), which offer the same benefits and are priced around $195. For more on bar seat experiences, see the lower bowl section.
Pros:
Premium seat views and exclusive benefits.
The Yeet the Fish tradition, where plush fish are thrown into the stands after Kraken wins, typically end up in lub sections since there is no protective netting.
Season ticket holders get a 25 percent discount on concessions.
Cons:
Expensive pricing.
Access to the club areas requires scanning your ticket each time you enter, meaning your friends without club tickets are not allowed to join you in the club area.
The Loge Level is located at street level, meaning when you enter CPA, you’ll already be on the correct level. Sections numbered in the 100s are considered the Loge Level. The following sections are included in this area:
101-104, 111-114 – Kraken-shoot-twice side, sections range from center-ice to the corners.
115-117, 124-126 – Visiting team side, sections range from center-ice to the corners.
105-110 – Kraken-shoot-twice end of the ice.
118-123 – AMEX Club, visiting team end of the ice.
The Loge Level provides excellent views of the entire ice surface from any seat. With a steeper sightline compared to the lower bowl, you’re able to get a good perspective of the action. However, if you find yourself behind a taller person, it can be challenging to see clearly. Overall, these seats offer great sight lines for an immersive experience.
These seats run along the sides of the ice and are not obstructed by the protective netting. Pricing is comparable to lower bowl seating. Row A ensures you have an unobstructed view, although a metal-topped protective glass barrier might slightly interfere with your sightline. Being higher up, these seats offer a broader perspective of the game, allowing you to see plays develop more clearly. However, they feel a bit farther from the ice compared to the lower bowl.
Pros:
Great views of the ice to see plays development.
Easy access from CPA entry points, allowing for a quick exit after the game.
Cons:
Pricing is similar to lower bowl seats, so not much of a discount.
The concourse can feel narrow and congested during intermissions, as it serves both the 100 and 200 Levels.
Bathroom lines can be long, contributing to the congestion.
The steeper sight lines may result in people blocking your view if they lean forward, so don’t be surprised (or offended) if someone asks you to lean back.
Bar seats (~$130):
Bar seats on the Loge Level offer a full view of the Twins and a great perspective of the ice. However, the narrow walkway (~four feet) behind these seats means you’ll experience people walking behind you during the game.
These seats offer great value while still providing an exceptional view of the ice. If you’re familiar with the EA Sports NHL video game series, the view here is similar to the classic up/down perspective. The sections span both the 100 and 200 Levels. There are three price points in this section: Row A (~$150-$200), middle rows (B-H, ~$110-$125), and upper rows (J-P, ~$85-$95). For reference, row H aligns with row A of the 200 Level.
All views from these sections are through the protective netting.
Pros:
There is not a bad seat in this area, and these seats deliver on value and view.
Easy access to the Alaska Airlines Atrium, making it simple to get in and out of CPA.
Cons:
The seating is at the same level as the Twins, so you may occasionally find yourself watching the game on the Twins if you are not paying attention.
Food and drink options are limited to small stands, and lines can get long.
Bathroom lines can be an issue in this section as well.
Despite being in the 100s, many of the seats are at the same height as the 200 Level.
These seats are a mirror of the Loge Level Kraken-shoot-twice end of the ice seats (Sections 105-110), with a few notable differences:
Located on the visitor-shoot-twice end of the ice
Sections extend lower than the Loge Level, with row A in line with the suite level
Rows A-C offer larger seats similar to the Symetra/WaFd Club seats
Row F is in line with Loge Level row A; row N is in line with 200 Level row A
Private entrance for AMEX Club members
Access to the AMEX Club, from other parts of the arena, is via the suite level
Private food and drink options available
Private bathrooms for club members
This section is all about the extra perks balanced with the cost. The height in this section ranges from as low as the suite level to as high as the 200 Level, offering three price points:
Row A-C (~$220-$250)
Middle rows (D-P, ~$160-$195)
Upper rows (Q-V, ~$130-$150)
Pros:
Extra benefits over regular seats, including private food and drink options.
Mixed drinks allowed in your seats.
Private bathrooms and a private entrance for club members.
Cons:
Price can be steep for the additional perks.
While getting to the main sections of CPA is not difficult, being located on the suite level can create some separation from the rest of the arena, which can make it a little harder to get to other areas of the arena.
The 200 Level sections run along the sides of the ice. Sections 201-204 and 224-226 are on the players’ bench side, while Sections 211-217 are on the same side as the penalty boxes and the press box. These sections offer the best value, providing a good view of the ice at a lower price point than other areas in the arena. Row A, being the front row, will be the most expensive (~$150-$170) in these sections.
It’s important to note that the higher seats on the press box side are positioned behind the press box. While you can see the full ice surface, you won’t have a clear view of the Twins (dual scoreboards). Instead, you’ll see TV screens mounted on the back of the press box.
The 200 Level offers an excellent vantage point to watch the game, with views that allow you to follow the play as it develops. Access to this level is the same as where you enter CPA. Like the Loge Level, you may encounter some congestion in the concourse and bathrooms during intermissions. If it’s your first time at CPA or you’ve never explored the main level (lower bowl), be sure to take a walk down to see The Lair (team store) and Living Wall.
The 200 Level offers upper-deck seats with a full view of the ice. Sections 201-204 are located on the Kraken-shoot-twice side, while Sections 224-226 are on the visitor-shoot-twice side.
Pros:
Great value with excellent views at the lowest price.
Seats are near the entry points, making it easy to exit CPA quickly before the fans in the lower bowl have time to take the escalator back to the street level.
Full view of the Twins (dual scoreboards).
Cons:
Hallways can get congested, and bathroom lines are often long.
Steep sight lines can be challenging; people leaning forward or tall individuals may block your view, though you can usually shift left or right in your seat to find a clearer view.
These sections mirror the 200 Level players’ bench side but with a key difference: Rows F and above are positioned behind the press box, which blocks the view of the Twins (dual scoreboards). To address this, TV screens are installed so you can still see what’s displayed on the Twins, similar to the bar seats in the lower bowl.
You’ll have an unobstructed view of the ice without the protective netting in your line of sight for the entire game. However, the press box design does slightly muffle the arena’s sound, creating a subtle sense of separation from the crowd. Occasional movement in the press box gangway may also distract you from the game. If you prefer a view of the Twins, aim for rows A-E, which are below the press box.
Pros:
Cheapest seat option at CPA with a clear view of the ice.
Although not specifically designed for this, these sections are not as loud, so if crowd noise is a concern, this might be a section to try.
Cons:
Concourse congestion and long bathroom lines.
The press box can be a minor drawback if seated in row F and above, as it blocks the view of the Twins.
While CPA offers excellent views from nearly every seat, these seats rank lower in value due to their pricing. Originally, they were intended as 21+ seating with exclusive access to the Space Needle Lounge. However, now that the lounge is accessible to all fans, the premium pricing for upper-deck seats feels less justified. These sections sit above Sections 105-110 and can only be accessed through the Space Needle Lounge.
Pros:
Space Needle Lounge stays relatively empty during games, so it’s easy to grab a drink and enjoy it in your seat.
These seats flank “The Deck,” where in-game announcements and prize contests happen. Buoy, announcers, and occasional celebrities frequent The Deck, making it easier to get pictures and interact with them from here.
Bathrooms on the Space Needle Lounge level are easily accessible from these seats, allowing you to avoid long lines.
The King 5 Broadcast desk has a new home here, where you can watch Alison Lukan and Ian Furness during intermissions.
Offers a bird’s-eye view of the ice.
Cons:
The high price is steep for upper-deck seating, especially since the lounge, bathrooms, and broadcast desk are now open to all fans.
These seats are the ultimate experience for glass-level viewing. Accessed via elevators to the event level (LL4), Cove seating requires ticket holders to show their tickets when exiting the elevator, as this level also houses the players’ locker rooms. While there are no food vendors on this level, food and drinks can be ordered directly to your seat via mobile phone—a convenient perk that means you don’t have to leave your seat, even mid-period.
Buoy, the team mascot, often visits the Cove sections, making it easy to get a photo. These seats provide an up-close, intense view of the action at your end of the ice, but views of play at the opposite end are limited, often requiring you to check the Twins (dual scoreboards). However, the Twins are almost directly above, so you may need to crane your neck or look to the opposite side for a clearer view.
Cove seating locations
Cove 4 and 11 – On the Kraken-shoot-twice side. Cove 4 is beside the visiting team’s bench.
Cove 17 and 24 – On the visitor-shoot-twice side. Cove 24 is next to the Kraken bench, allowing views of players heading to their dressing room during intermission.
Cove seating overview
Each Cove has two rows: Row AA (~$530-$750) and row BB (~$430-$550). Row AA seats are on the glass, offering the closest proximity to the action. However, row BB, can give you a hard time viewing the ice, as the seats are usually not elevated, so you are looking through people in row AA. There is an exception to this in Cove 11, where row BB seats 1-10 are elevated.
Pros:
Unmatched view of the action directly in front of you—ideal for any hockey fan to try at least once in their lifetime.
Food delivery directly to your seat.
Best location to watch warm-ups and potentially catch a souvenir puck from players.
Cons:
Limited view of action at the far end of the ice.
Row BB can have obstructed sight lines from row AA.
If you’ve made it this far in the guide, you’ve probably noticed a trend: bathroom lines can get long in many sections. Here’s a tip I learned from an interview with the Seattle Kraken Ice Breakers: ice scrapes happen during TV timeouts, and there’s a set schedule for them. The first stoppage after the 14:00, 10:00, and 6:00 minute marks of the period gives you two minutes before play resumes—just enough time to sneak out for a quick bathroom break. For the full schedule details, check out the Ice Breakers interview.
Student Rush
The Seattle Kraken are working to make NHL hockey more accessible by offering last-minute tickets to students. Tickets cost $35 for upper bowl seats and $55 for lower bowl seats. To be eligible, you’ll need to register, and more information can be found on nhl.com.
Conclusion
My goal is to encourage fans to attend as many games as possible and feel confident about their seating choices. I hope this guide helps you find a seat you’ll truly enjoy. Having experienced each area firsthand, I can confirm—there’s no bad seat in the house!
Monday Musings is a collection of random thoughts and observations about the last week of activity from the hockey world with an emphasis on the Kraken and other happenings around the Puget Sound hockey community.
Kraken thoughts
It was another big week from the Kraken as they captured four out of four possible standings points with two overtime wins against quality opponents. On Thursday, the New York Rangers visited Seattle and tied the game with under two minutes left while the Kraken were on a penalty kill. The overtime period featured a completely different strategy to three-on-three that we have not seen before. The Kraken were very patient and did not force any shots. They had only two shots in overtime and one of them was a game winner from Justin Schultz. In overtime, it is always about the quality of the shots and not the quantity.
This was the Kraken’s first ever win against the New York Rangers and the first overtime win of the season. There have been some fun and amazing games at Climate Pledge Arena this season, but this one might have been the best to date.
The Los Angeles Kings visited Seattle on Saturday night in one of those benchmark games where you just want to see how Seattle stacks up. We have been bullish on the 2022-23 Seattle Kraken, but you still want to see how they compare against a quality division rival. It was another very tight, quality game for both teams. The third period featured a short-handed goal against the Kraken with an immediate response power-play goal for Seattle that tied it up in the third. Jordan Eberle would snipe the overtime winner two and a half minutes into overtime. Eberle’s goal was the only shot the Kraken had in overtime. Again, quality not quantity.
The Kings remain ahead in the standings, but it is only because they have played more games than the Kraken. Here is the current pace of the Pacific Division.
I believe this team is a playoff team, but I also recognize there a lot of games left in the season. The key is banking points early and often, because like all teams, the Kraken are bound to go through a rough patch at some point. Banking points now allows them to weather those rough patches down the road.
Shane Wright
Shane Wright has been sent down to the Coachella Valley Firebirds on a 14-day conditioning assignment. We talked about it on the Sound Of Hockey podcast last week, and I mentioned it in last week’s column. This is kind of a loophole in the NHL-CHL agreement where an otherwise ineligible player can be sent down to the AHL on a conditioning assignment, provided that player had been healthy scratched for five games in a row. Saturday’s game against the Kings was Wright’s fifth straight game that he had been a healthy scratch.
This is an excellent opportunity for Wright to get some quality playing time against players that are more comparable to the skill he will face in the NHL. In short, he belongs in the AHL but the NHL-CHL agreement prevents this from happening. The Firebirds schedule will have five games over the next 14 days. Here are the games Wright should play in over that stretch:
Tue, Nov 22 vs Calgary
Thu, Nov 24 vs Calgary
Sat, Nov 26 vs San Diego
Fri, Dec 2 vs Henderson
Sat, Dec 3 vs Henderson
Once Wright is done with his conditioning assignment, I would expect him to draw into a game or two. Then, assuming no substantial injuries with the Kraken, I expect the Kraken to loan him to Team Canada for the 2023 World Junior Championship that kicks off Dec. 26. Team Canada training camp starts in mid-December.
Rivalry Series
The two Kraken games were not the only hockey played at Climate Pledge Arena this week. On Sunday, CPA hosted Game 3 of the USA-Canada Rivalry series between the two women’s national teams. I have raved about this rivalry for years and to see a game in Seattle was another surreal moment on this entire journey. Not only was it incredible to just see it in Seattle, but the turnout and atmosphere were amazing. We set a record for attendance at a women’s game on US soil. I am not surprised but it is still a proud moment. Well done, Seattle!
Incredible! That’s a US record for attendance at women’s hockey game. https://t.co/fUigvFiNVt
The game on the ice was outstanding. Hilary Knight, who was presented with a golden stick before the game for being the all-time leader in points in IIHF World Championship play, potted two goals for Team USA. We were also treated to goals from Marie-Philip Poulin and Sarah Nurse, both icons for Team Canada. The game featured a bit of the nastiness we expect when these teams play, with plenty of scrums and hits throughout the night. For me, USA-Canada is must watch, so if you have never seen these teams play, give it a try, as you will not be disappointed.
Here are the next two games of the Rivalry Series:
Dec. 15 in Henderson, NV (TV: NHL Network)
Dec. 19 in Los Angeles, CA (TV: NHL Network)
Other Kraken musings:
The Kraken have seven wins in their last 10 games. Despite the early season results, there is not a lot of national attention on this team, and I don’t mind. I generally like to fly under the radar, so naturally I like when the team is doing the same. As the saying goes, when you lose, say little, and when you win, say less.
Daniel Sprong’s power-play goal on Saturday night was the Kraken’s 14th power-play goal of the season. That puts the Kraken on pace for 63 PPG’s. They had 32 power-play goals all last season.
There was a sequence in the Rangers game that will not stand out on the score sheet, but I wanted to call it out here. It happened around the 11:30 mark of the third period. The Rangers had the Kraken penned up in their zone with a flurry of activity. The Kraken could not get the puck out. Martin Jones would make a save and stop play. The score was 1-1, but it felt like the Rangers had the Kraken on the ropes. Hakstol would replace Oliver Bjorkstrand with Morgan Geekie for the faceoff. Geekie won the faceoff, the Kraken cleared the zone, and Geekie jumped off the ice. One minute later, Schultz scored his first of the night, and the Kraken had a 2-1 lead. Geekie’s shift was 17 seconds, but it was probably his biggest shift of the night.
I cannot believe it took me this long to mention Jones. Jones has been nothing short of outstanding for the Kraken this season. He has given the team a chance to win every night and has been one of the best goalies in the league during the month of November. He was named the NHL’s Third Star of the Week for his efforts.
Speaking of goalies, Philipp Grubauer officially came back from injured reserve and served as the backup on Saturday night during the Kings game. If Jones stays hot, we expect he will remain the starter with Grubauer drawing in from time to time to give Jones a night off. The Kraken have a stretch of four games in seven nights coming up, so expect Grubi to get the start at least one of those games.
With the win on Saturday, the Kraken are now 8-1-1 when scoring first and 2-4-2 when trailing first.
Also, with the win on Saturday, the Kraken have a winning record at home of 5-4-2 for the first time this season.
Player performance /Stick taps
Martin Jones (SEA) – In November, he has five wins in seven games for the Kraken with a .943 save percentage. As much as we talk about the increased scoring and power play efficiency for the Kraken, Jones has been a big reason for the early season success.
Robert Thomas (STL) – Had six points over four games, and after a rocky start, the Blues are starting to roll with six wins in a row. The Blues are one of those teams that could be fighting for a wild card spot come March.
Hilary Knight (USA) – With two goals at Climate Pledge Arena on Sunday night as part of the Rivalry Series, it is clear the GOAT still has plenty of fuel in the tank and remains a treat to watch.
San Jose Sharks – Wednesday, Nov. 23, at Climate Pledge Arena
Much like the Canucks game in October, this has all the makings of a trap game. It’s the classic scenario where you beat the teams that are good and lay a stinker of a game to a team you should beat. Seattle probably should not sleep on San Jose right now, as the Sharks have won three out of their last five games with victories against Minnesota, Vegas, and Dallas, all solid teams.
Sharks Current Record: 6-11-3
Players to watch:
James Reimer – Reimer had 43 saves in defeat against the Rangers on Saturday… after allowing six goals on sixteen shots against the Red Wings on Thursday. Which Reimer will show up on Wednesday?
Timo Meier – After a cold start, the Swiss winger led the Sharks in goals scored last season. He is fun to watch with a little bit of a snarl to his game.
Vegas Golden Knights – Friday, Nov. 25, at T-Mobile Arena
The Kraken will look to redeem themselves from their worst game of the season in the home opener when Vegas spanked Seattle 5-2 at CPA on Oct. 15. In all honesty, it was not even as close as the 5-2 score felt. At the time, we were unsure how good the Golden Knights would be this year after missing the playoffs last year. There were a lot of questions about their health, and goaltending seemed a bit uncertain. Since then, they have proven to be one of the better teams in the league and are tops in the Pacific Division. I am nervous but excited for this game. It is a benchmark game to see just how good the Kraken are.
Golden Knights Current Record: 14-4-1
Players to watch:
Jack Eichel – Have you heard about this guy? Apparently, he is good at hockey. In all seriousness, Eichel seems to be back at a 100 percent and the fully operational superstar that we expect him to be.
Shea Theodore – The former Seattle Thunderbird is logging the second most minutes on the team and leads Vegas defensemen with three goals on the season.
Anaheim Ducks– Sunday, Nov. 27, at Honda Center
Another redemption opportunity. The Kraken were the better team when they played in Anaheim to kick off the season but squandered the win away in the third, only to capture one point in the overtime loss. It stung back then, and the team will look to leave no doubt when they take the ice for the Sunday matinee.
Ducks Current Record: 5-12-1
Players to watch:
Trevor Zegras – He is one of the flashiest players in the NHL, and although I hope he does not score on Sunday, I cannot ignore how much fun he is to watch.
Austin Strand – The undrafted defenseman was part of that Seattle Thunderbird championship team in 2017. He has only played a handful of games in the NHL over the last three seasons, but a rash of injuries on the Ducks blue line has given him a handful of games so far. TBD if he will still be in the lineup next Sunday, but if he does play, it will be fun to see him square off against the Kraken.
Chart of the week
I know faceoffs do not mean what they used to, but you still want to win them more often than you lose them. Early season it seemed like the faceoff circle was a challenge, and I have seen the team actively working on faceoffs in practice so I looked at the data…..
That looks like improvement to us.
As always, please feel free to share any feedback. I have received a lot of positive feedback on this Monday column but continue to strive to make it better.
The second season in the history of Seattle Kraken hockey has arrived, and with that comes a new opportunity for the organization to dazzle its fans at home games. With COVID protocols now seemingly a thing of the past, a full season at Climate Pledge Arena under the belt, and a lot of the kinks of being a completely new franchise worked out, Seattle has a lot of new tricks up its sleeve for 2022-23.
We spoke with Kraken senior vice president of marketing, Katie Townsend, about some of the updates fans can expect.
“One thing we spent a lot of the offseason doing was listening,” Townsend said. “We heard from casual fans, season ticket members, people like [Sound Of Hockey] who are there every game. We did the same with our investor group and some of our corporate partners. And then we took all of that in May and June, and we were like, ‘Ok, what are the consistent findings, and now how do we act on them?’”
Here is what the organization has in store.
Game presentation
Revamped pre-game show
There will be a new pre-game show with new video, new ice projections, and new music. The updated show will also allot for 20-30 seconds of video focusing on a different individual player for each game. This will keep things a bit fresher than the show last year, which—although spectacular—did get repetitive by the end of the season. In all, there will be 25 different versions of the open, and Townsend says there are a lot of Easter eggs, which should make for new discoveries every time fans see the show.
Townsend says the new show, “Combines the story of our fans—you know, [fans] who, from Day 1—kind of embarked on this pretty brave journey to be like, ‘Yep, we’re gonna back this,’ with the idea of our players coming together, and then everyone together embodying the spirit of the Kraken.”
If you’re wondering about the neon tentacle that gets lowered from the rafters to mark the Kraken players’ entrance to the ice, it will still be used this season, but it will “appear in a slightly different way.”
“Hoist Your Colors,” an all new pre-third-period show
There will also be a new pre-third-period intro called “Hoist Your Colors.” The Kraken partnered with Bellingham’s famous electronic dance duo, Odesza, and filmed video all across Washington for this portion of the in-game presentation. During “Hoist Your Colors,” a large flag will be raised in the arena. “It combines that kind of nautical theme with the Pacific Northwest and with the Kraken.”
In-arena music
There will be several changes to the music heard by fans in the arena throughout a game night. From the jump, more consistent voices will be heard singing the national anthems.
“We heard that people generally like consistent anthem singers, so we did anthem auditions,” Townsend said. “So, we have Madison Stoneman and Tommie Burton will rotate throughout the games, and then hype nights and specialty nights, we’ll still have [other] people come in.”
During pre-game and intermissions, house bands were a popular and Seattle-centric touch in the inaugural season. House bands will be back this season, but in response to fans wanting to get to know more about the bands that were playing, the Kraken will move from one-off performances to a “residency program.” With this program, each band will play four or five games in a row, assuming the scheduling works out for that band. The first act to be featured will be King Youngblood, a Seattle-based alt-rock band.
Additionally, be on the lookout for a new Kraken-employed marching band debuting at Saturday’s home opener called “Red Alert,” named for the color of the eye in Seattle’s logo. The band will perform brief pre-game concerts at Seattle Center Armory, the plaza in front of Climate Pledge Arena, Alaska Airlines Atrium inside the arena, and then in different places in the concourses during games.
There will be bespoke Kraken-themed sea shanty music videos (perhaps featuring cameos by a few members of Sound Of Hockey?) with famed shanty singer David Coffin coming later in the season. Fans will also hear a new organist, Ben Wooley, tickling the keys for most games, though Rod Masters will still make some appearances.
Fan giveaways
Fans let the Kraken organization know they wanted to receive more free stuff on game nights. High on the list of most desired swag was bobblehead dolls, which the team was not able to give out in its inaugural season. “Bobbleheads take around four months to make,” Townsend explained. “So, for us last year, when we found out the team, when we found out the roster, and then not knowing who’s going to emerge as a star and a fan favorite, it wasn’t really an option for us.”
This season, in addition to a whole host of other giveaways, the team will have five bobblehead nights. Of the five, which will feature Yanni Gourde, Adam Larsson, Matty Beniers, Brandon Tanev, and Jordan Eberle, Townsend said her personal favorite is that of Larsson. Asked if the Larsson bobblehead will sport the defenseman’s trademark deep v-neck under shirt, Townsend said, “Maybe.”
Salmon toss update
The ceremonial yeeting of the plush salmon that became so popular during post-win “Three Stars” announcements last season will live on in 2022-23. But there will be a new fish thrown by the players.
This season, the Kraken worked with the Bristol Bay Native Corporation to develop the stuffed salmon. Now, it will be an Alaskan pink salmon, which is a smaller species and the most abundant of North America’s salmon species.
There is also hope the game ops department can find a way to get those salmon delivered deeper into the crowd, as most fish seemed to land within a couple rows of the glass last season.
Buoy the troll
Buoy, the team’s new troll mascot, has been very visible since he was introduced to the world on Oct. 2. He’s been at the Stocker Farms corn maze and Pike Place Market, he’s been doing school visits and other community engagement initiatives, and there’s a lot more to come on that front.
As for what Buoy will do during games, Townsend says we have only caught a glimpse of his antics. “Buoy will have different intermissions and different skits at TV timeouts that he will be doing, so [we are] working on those at the moment.”
Townsend also re-confirmed that Buoy will be able to skate on the ice during intermissions, and that there will be a new, larger t-shirt cannon utilized this season. The cannon Buoy used during his one preseason appearance was the smaller of the t-shirt cannons in the team’s t-shirt-launching arsenal.
Food and drink
New beer options
The price of beer inside Climate Pledge Arena was an unsurprisingly hot topic with fans last season. “We heard from fans,” Townsend said. “Lower-priced beers, but larger quantity. So, we’re introducing a $9.99 Miller High Life 16-ounce can, and then a $9.99 rotating craft beer, 16-ounce as well.” Bigger beers for less money is certainly something that we at Sound Of Hockey can get behind.
The new in-game beer offerings will be available at several locations throughout the arena, so these lower-priced options will not be difficult to locate.
Fans arriving early for weekend home games can also enjoy a cold college soda at a new Modelo-sponsored pre-game beer garden, which will be located inside the Seattle Center Armory.
New food options
There will be several new menu items available for purchase inside the arena, including a salmon chowder sourdough bowl, more options from Impossible Foods, and additional selections like a brisket sandwich at Mercer Street Mac & BBQ. More adventurous fans can also look forward to a special new offering; the peanut butter and jelly corndog.
Perhaps most notably, Lil Woody’s Burgers & Shakes is being replaced with Molly D Burgers. Named for Climate Pledge Arena’s executive chef, Molly Demers, Molly D Burgers will be its own concession stand, and the specialty burger there will be the quarter-pound Royal Ranch beef patty topped with cheddar, pickles, onion, and a secret sauce.
The team also hopes to help fans navigate more easily to the various food and beverage offerings. “One thing we learned is [we need] better maps,” Townsend said. “We’re going to try that on the [Kraken + Climate Pledge Arena mobile] app and around the arena so that people— we heard from some fans, like, ‘I only see the food options that are around me.’ And so, I think what I would encourage people to do is to look at that map and to go and explore the arena.”
Mobile app
Speaking of the Kraken + Climate Pledge Arena app, there will be updates to that this season too, as it will be more Kraken-focused than before. Last season, the app was designed with Climate Pledge Arena as the center of attention, with some Kraken info mixed in. This season, it will be a lot more Kraken centric and will also allow fans to stream live radio broadcasts of games in real time.
Transportation
After receiving feedback about parking spaces being too tight at the arena garage, some spaces are being re-striped to make them wider. The team is also now partnered with a new garage in Pacific Place, which will be cheaper than garages around Climate Pledge Arena. Pacific Place is located downtown, but fans can park there and hop on the monorail to get to the game.
Additionally, there is a new option to valet bicycles, scooters, skateboards, and other personal forms of transportation right at the arena, and the popular free transit program for ticketholders is still available and redeemable through the mobile app.
Community initiatives
A new “Heroes of the Deep” program was introduced during preseason, which will award $32,000 to charity at every single home game. “[It’s a] huge commitment on behalf of the ownership group, so people should look out for those stories, and also, if they have people that they want to nominate, they 100 percent should do that,” implored Townsend.
Finally, there is a new 50/50 raffle that was tested in preseason. Fans can buy tickets from raffle sellers around the concourses. One winner will take home half of each night’s pot, while the other half of the proceeds will benefit the One Roof Foundation.
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The Kraken kick off their season Wednesday in Anaheim at 7PM Pacific. Their first home game, where many of these new endeavors will officially debut, will be Saturday at 7PM against the Vegas Golden Knights.
Get HYPE and prepare to run through a wall after watching this hard hat video tour of Climate Pledge Arena, future home of the Seattle Kraken.
Darren Brown is the Chief Content Officer at Sound Of Hockey and the host, producer, and editor of the Sound Of Hockey Podcast. He is an inconsistent beer league goalie who believes that five players have to make a mistake before the puck gets to him. Follow him on Twitter @DarrenFunBrown or email darren@soundofhockey.com.
