ESPN founder Bill Rasmussen has a déjà-view of the Kraken north of Seattle

ESPN founder Bill Rasmussen has a déjà-view of the Kraken north of Seattle

When the puck drops for the Seattle Kraken’s inaugural season this fall, ESPN will return to broadcasting NHL games for the first time since 2004. Perhaps it’s a fitting coincidence of timing for two sports businesses that had their share of detractors when they were trying to get started. 

Overcoming rejections and the cynical naysayers requires a determined attitude and special leadership to make these innovative visions, which were underestimated by others, a reality. For Seattle hockey fans, they’ve had Oak View Group CEO Tim Leiweke to plan and deliver the renovation of Climate Pledge Arena and Kraken majority owner David Bonderman and president and CEO Tod Leiweke to recognize the region’s untapped interest in hockey. 

In ESPN’s case, founder Bill Rasmussen took an idea for a 24-hour sports network and turned it into a reality in 1979 despite multiple prospective investors turning down his proposals and many broadcasters and businesspeople telling him it would fail.

“He’s got more optimism than anyone I think I’ve ever met,” said Mike Soltys, who Rasmussen hired as ESPN’s first intern in 1980 and is now vice president, corporate communications at the network. “He’s always just looking at things from the positive side and how to make them happen. And when things don’t go right he has the ability to just move on from them. He doesn’t dwell on it.”

Now 88 and living in Lake Forest Park just north of Seattle, Rasmussen radiates the positivity and optimism that served him well in the network’s formative days and beyond. In a Zoom interview last month, he recalled how he persevered to achieve his goal to create ESPN. 

“It’s hard to believe that in the 1970s before ESPN came along there really weren’t, comparatively speaking, very many live sports on television,” Rasmussen said. “The three big networks (ABC, CBS and NBC) only did about 1,300 hours combined in the course of a year. … Saturday afternoon football or a baseball game and Sunday ‘Wide World of Sports’ or something. We were saying we’re going to do 8,760 hours of sports around the clock all year. 

“And you know, of course everybody says that’s not gonna work; nobody’s gonna watch it. Where are you going to find all the sports, etc.? And by comparison, of course, we did get to 8,760 hours, we went 24 hours a day. Not right at the beginning but shortly thereafter.”

For some perspective, he pointed out, ESPN in 2019 presented 83,340 total live hours of studio and event programming – TV and digital combined. Safe to say, millions of sports fans are thankful Rasmussen persisted and eventually landed crucial investment money from Getty Oil to turn his idea into the Entertainment and Sports Programming Network.

Bill Rasmussen
Getting fired by the WHA’s New England Whalers in 1978 helped lead Bill Rasmussen to create ESPN and what would become one of the biggest brands in sports business. (Joe Faraoni/ESPN Images)

Rasmussen forges ahead while confronting Parkinson’s disease

Even in retirement, Rasmussen has been resilient while forging ahead through personal setbacks such as Parkinson’s disease. He doesn’t like to describe himself as “suffering” from the disease because he can do everything he enjoys. Rasmussen has had to make some adjustments, although “I don’t think I could field groundballs anymore at third base like I used to,” he said.

Unsurprisingly, he’s tackling Parkinson’s with the same spirit he tapped into for overcoming obstacles and achieving his business success.

“Everybody kids me, how can I be so optimistic? Well, that’s the way I’ve been. I’ve been around for (nearly) 90 years …  and I’ve just been positive,” he said. “I think we can do anything that we set our minds to do. Someday there’ll be a cure for Parkinson’s.”

To stay active and sharp, Rasmussen has been writing a book that is due to be released in the fall. It looks at the evolution of sports and sports radio, TV and streaming from the 1930s to the 2020s along with major historic U.S. and world events during his lifetime.

“I was diagnosed with Parkinson’s disease many years ago. And so a neurologist said, ‘You have to keep busy; do something. Write a page a day; write a book. Do something.’ So I said, ‘Well, why not write the book?’ It has been very helpful and it’s fun to go through and recall all of the things that I witnessed and go and learn (about) the things before.”

Rasmussen has been witness to significant changes in sports and broadcasting. Born in Chicago, he served in the Air Force and earned an economics degree and an MBA before starting an advertising services business. Then in the early 1960s his love of sports led to a career pivot, and he became a versatile TV and radio broadcaster who worked on news and multiple sports. 

He said he had been eager to become a baseball play-by-play announcer and finally got his chance. After working games for a Double-A team in Pittsfield, Mass., he discovered the hard truth that all hockey fans can understand.

“About the 10th game in I decided this is a really boring job,” Rasmussen said with a laugh. “Hockey was much better because (it’s) in motion all the time.”

Hockey, it turns out, had a big assist in creating ESPN. In 1974, Rasmussen joined the World Hockey Association’s New England Whalers as their communications director. But in 1978, Whalers owner Howard Baldwin fired Rasmussen along with the rest of the front office.

If Baldwin – the movie producer who later brought action stars Jean-Claude Van Damme and Russell Crowe to the ice in “Sudden Death” and “Mystery, Alaska,” respectively – hadn’t fired Rasmussen, he wouldn’t have had the urgency to start a new business. ESPN would not exist – or at least be what it is today – without the head start it got from Rasmussen and his son Scott.


Quest to find a cure

Since being diagnosed with Parkinson’s disease in 2014, Bill Rasmussen has tried to use his influence and connections to help others, improve research, and raise money to find a cure for the disease.
 
“The biggest single thing with Parkinson’s is people don’t want to even go find out whether or not they have it,” Rasmussen said. “They might notice a little tremor; they might notice a little hesitation in their step. I say, ‘Well, you know, that’ll be OK,’ those are the early indications of Parkinson’s. But people don’t want to hear those words, so you can’t really attack living with it until you admit that you have it.”
 
The ESPN founder is on the Michael J. Fox Foundation’s patient council and is actively involved in the American Parkinson Disease Association to help raise awareness. He said it’s important for more people of all ages with the disease commit their time to participate in research studies.
 
“No one knows when it starts. They can’t just say, OK we’ve discovered you at this stage, we know that you probably contracted this a year ago or 10 years ago, we can’t do that because we haven’t got enough research,” Rasmussen said.
 
A person is diagnosed with Parkinson’s about once every nine minutes in the United States, according to the APDA
 
“So you can imagine that’s lot of people, and we don’t even know how many people who just don’t want to admit it,” Rasmussen said.
 
One of the main messages he makes through his volunteer roles and outreach is to remind people to not give up. Describing himself as being on the “intentionally optimistic side rather than ‘Oh, woe is me’ side” in response to being diagnosed, Rasmussen also is excited by the advances being made to cure the disease.
 
“I’m a confident guy. I think they can solve it,” Rasmussen said. “I don’t know if it’s while I’m still here, but I’ll just have to live longer that’s all. I figure 100, 105 maybe. By that time I’ll be slowing down.”


“I’ve been asked that a few times, and it probably wouldn’t have (been created),” Rasmussen said of ESPN. “I would have kept on doing hockey till I either got fired or got bored, one or the other, and it turned out I got fired first.”

While stuck in freeway traffic in Connecticut, Rasmussen and his son were killing time by brainstorming “what if” and “what about” ideas when it led to thoughts of creating a 24-hour sports channel. 

This perfect example of one door closing and another one opening combined with some serendipity in acquiring satellite access and making your own luck through ingenuity and hard work created a path to success. Rasmussen eventually used $9,000 from a credit card advance to create ESPN, and the world’s first 24-hour television network was launched in 1979.

Whalers connections from ESPN to the Kraken

Another parallel between ESPN and the Kraken is the team’s links to the Whalers. The WHA’s New England Whalers joined the NHL and became the Hartford Whalers a year after Baldwin fired Rasmussen. Seattle general manager Ron Francis was drafted fourth overall in 1981 and played 10 seasons in Hartford. Former NHL Seattle advisor Dave Tippett, who’s now coaching the Edmonton Oilers, played seven seasons in Hartford. 

After witnessing the wild days of the WHA, Rasmussen could probably write an entertaining book about the ups and downs of the New England Whalers. As was common for the upstart league that tried to compete with the NHL in the brawling 1970s, the Whalers had their share of notable characters, such as colorful coach Harry Neale, combative goalie Al “The Bear” Smith, hard-hitting Jack “Killer” Carlson, “Slap Shot” Hanson brother Steve Carlson, and feisty pest Johnny “Pie” McKenzie.

McKenzie, who had helped the Boston Bruins win two Stanley Cups before bouncing around the WHA, was a gritty, 5-9 grinder who liked getting under the opponent’s skin. Rasmussen recalled McKenzie “around a gaggle of players” and doing his instigating best during a 1978 game after the Hartford Civic Center’s roof had collapsed in a snowstorm.

“We were playing up in Springfield, and it’s an image I can see right now talking to you,” Rasmussen said. “He was agitating, you know, elbows and the stick and all this. Somebody turned around, and I don’t know if they were swinging at him but they missed him and hit somebody else. He just went over and he jumped up and sat on the boards while there’s a big fight going out on the ice. He’s the guy who started it all, and he’s sitting over on the boards. He looked like a little kid with his legs hanging down, and he was laughing. He was a character.”

Another “big-time instigator” Rasmussen admired and has fond memories of is Gordie Howe, one of the WHA’s marquee players and the biggest star of the New England Whalers. After moving from the Houston Aeros to the Whalers in 1977-78 with his sons Mark and Marty, the Detroit Red Wings legend led New England in scoring with 96 points in 76 games. Even as he was turning 50 in 1978, Howe’s fitness was superior to most of his teammates, and Rasmussen said he could still run rings around the rookies.

“I remember (Neale) saying this one year you had to have the players run, I don’t know a six-minute mile or some such thing as part of their conditioning in the fall. And Gordie won it every time! He was ahead of them, so he finally said, ‘You can’t do this, Gordie. You’re embarrassing them,’” Rasmussen said with a laugh.

“Can you imagine the young, what 18-, 20-year-old who thinks he’s in great shape and here’s this graybeard saying, ‘Come on, kid, catch up.’”

Old-time hockey, like Eddie Shore

Rasmussen’s old-time hockey connections run even deeper than the WHA. While he was working radio and TV jobs in Springfield, Mass., Rasmussen did play-by-play for the American Hockey League’s Springfield Indians/Kings. Team owner and Boston Bruins legend Eddie Shore decided he needed to give Rasmussen some one-on-one lessons on the finer points about hockey.

“I remember Johnny Wilson was the coach and he had me down (on the ice for practice). And if they were missing somebody I would skate the right wing or left wing or center, whatever the deal was,” Rasmussen said. “I was just filling a position, nobody did anything to me. But you’d have to wear shin guards because those guys they just can’t help but tap somebody in the shins with a stick. 

“But Eddie Shore came out one day, and he used to come out and blow the whistle when the Zamboni was coming out after the morning skate. And I’d go off like everybody else, and he said – I can still hear him – he said, ‘Mister come over here. Mister you, over here. He says, if you’re gonna do this you oughta learn how to skate.”

Rasmussen wasn’t exactly a novice. He said he’d skated for 40 years and was a referee for junior hockey in Massachusetts. 

“And then he said, ‘Do you know how to hold a hockey stick?’ I mean he’s really giving it to me. So come over here, he dropped a bunch of pucks and he started backhanding them up against the boards. … And he’s just standing and he’s firing pucks backhand and he says, ‘OK you do that.’ I couldn’t do a backhand. I couldn’t lift the puck off the ice backhanded if I was doing it from then till now. It would never happen. But he said, ‘We’re going to teach you,’ and he frequently would come over as we were going off and he’d say, ‘Let’s try this today.’” 

Shore’s legacy as a rugged Hockey Hall of Fame player and two-time Stanley Cup winner for the Bruins is nearly matched by his notoriety as a cheapskate owner. Rasmussen recalled a famous 1966 players strike over poor wages that led to Shore recruiting replacement players from the Eastern Hockey League, which “was known mostly for drop the puck and let’s fight. Those were tough days.”

“It was comedy on ice for about two or three games before they finally reached some sort of an accommodation, and the real guys came back and played,” Rasmussen said.

Bill Rasmussen, Michael Werner
Rasmussen, left, and Bristol, Conn., Mayor Michael Werner dig into the groundbreaking ceremony for ESPN studios in 1980. (ESPN Images)

The standards for running a pro sports franchise have thankfully progressed since the 1960s. Shore resisted broadcasting Indians games on the radio until the mid-1960s because he thought it would hurt ticket sales, although Rasmussen said they “always sold out 5,934 people every game.”

Shore’s management style for pinching pennies involved members of his family helping the Indians cut costs. Rasmussen recalled dropping in on the Eastern States Coliseum in West Springfield in the offseason during a horse show and running into Shore’s son Ted. 

“I said, ‘Teddy, what are you doing here? There’s no hockey today.’ He says, ‘Oh, I’m making popcorn,’” Rasmussen said.

“I said, ‘What?’ He said, ‘Oh, yeah, I’m making popcorn.’

“This is like August or early September, so he took me back and showed me they had these big, they looked like 55-gallon drums, and they’re made out of fiberboard. He’s back there filling those and making popcorn for the season. So you know the popcorn that you’re eating in November and December was probably made in August and September.”

Fortunately venue management and sports franchise ownership have evolved considerably since then, and Rasmussen and his fellow Seattle hockey fans can expect much fresher fare when Climate Pledge Arena opens. And whenever the Kraken make their national TV debut, Seattle fans should give some thanks to their innovative neighbor in Lake Forest Park with the unwavering optimism for not giving up on his vision to create ESPN.

“I think I’m a great advocate of getting up in the morning and having a happy thought right away,” Rasmussen said. “I remember Jimmy Durante used to sing this song about you’ve got to ‘Start Off Each Day With a Song,’ and that’s a happy song.”

(Top photo of Bill Rasmussen on the “SportsCenter” set: Rich Arden/ESPN Images)

Jim Wilkie is a longtime Northwest journalist, former NHL editor and NHL Insider writer for ESPN.com, onetime GSHL All-Star, and SJHA hockey dad. Follow him on Twitter @jimwilkie.

Weekly One-Timers – NHL Outdoors, Eichel rumors, Climate Pledge Arena update

Weekly One-Timers – NHL Outdoors, Eichel rumors, Climate Pledge Arena update

Latest Seattle Kraken news

It was a pretty quiet news week on the Seattle Kraken front, but the team did put out the below video showing that the tunnel into Climate Pledge Arena has been completed. 

The tunnel will allow trucks to pull right onto the arena floor, making for easier set-up for large-scale events. Perhaps the most exciting part of the video, though, is the image of the future Seattle Kraken home as a whole. It’s getting there, folks. 

NHL Outdoors

In case you’re missing Saturday’s outdoor game at Lake Tahoe between the Vegas Golden Knights and Colorado Avalanche, you’ll have another chance to take in the stunning imagery on Sunday when the Philadelphia Flyers face the Boston Bruins on the same makeshift rink. Read Andy Eide’s preview of the games here.

Nick Cotsonika has had some breathtaking photos on his Twitter feed the past few days.

I have a bone to pick with the Colorado Avalanche, though. This team has been wearing heinous blue pants that really don’t match with either their home burgundy uniforms or their road whites. The general understanding around the hockey universe was that since Colorado’s Reverse Retro jerseys are throwbacks to the Quebec Nordiques, the blue pants would eventually make more sense once those kits were put into game action. 

So what do the Avs do? They show up to NHL Outdoors in BURGUNDY PANTS! WTF?!? 

You’re telling me they could have been wearing burgundy pants all season long—which clearly would match better with both of their typical uniforms—and yet they continue to trot out in those blue monstrosities? Unacceptable. Sound Of Hockey demands an explanation from the Colorado Avalanche on this matter.

The Jack Eichel rumor mill churns again

Back in September, Bobby Margarita briefly came out of “retirement,” or whatever he’s calling it, to drop a classic Bob Bomb via a long Twitter thread starting with the below.

The gist of the thread is that what he was hearing was just a bunch of nonsense. But some of us here at SOH wondered at the time if there was any smoke to go with that fire, because frankly, why would Bob tweet about that at all if there really wasn’t anything there? 

Well, fast forward five months and—surprise, surprise—the Buffalo Sabres stink again. This Tage Thompson play from this week sums things up nicely.

Before we move on from the Thompson play, it’s also remarkable how Tom Wilson reacted after receiving that generous gift in front of the net, but that’s beside the point. 

Ok, back to Buffalo. The stinkiness of the Sabres has reignited the trade rumors surrounding Eichel, and as yet another Buffalo season heads down the trash chute, one can’t help wondering what happens with Taylor Hall as well. Remember, he is on a one-year deal, and we at Sound Of Hockey had surmised that he could end up a candidate for joining the Kraken as a free agent in the 48-hour negotiating window prior to the Expansion Draft. Hall will certainly be on the block at the trade deadline too if things don’t take a turn for the better in Buffalo very soon. 

The Arizona Coyotes are still a mess

Optimism was in the desert air when billionaire businessman Alex Meruelo bought the Coyotes back in July, 2019. In his introductory press conference, he famously said, “We’re Coyote Nation, we want to win, and I sure as s**t want to win.” 

The incomparable Katie Strang released a fascinating exposé in The Athletic this week documenting in great detail what has transpired since Meruelo’s purchase of the franchise. Let’s just say the optimism of 2019 has left the building. 

Strang indicates some pretty serious financial issues, from missed payments to players, staff, and partners to shady business practices. She also paints a picture of a toxic work environment for staff that’s marred by finger-pointing, fear, and even some occasional harassment. 

Strang goes so far as to point out that she herself was threatened by Coyotes general manager Bill Armstrong. “After delivering a lecture on journalism ethics, Armstrong asked this reporter what she thought would happen if he were to tell general managers around the league how she did her job.”

Yikes. 

Around the boards

Mike Babcock is apparently, uh… back… in… the… game? 

The ECHL’s Brampton Beast is (are?) ceasing operations, citing the seemingly endless economic challenges associated with the COVID pandemic. The Beast lasted seven seasons and served as an affiliate for the Lightning, Senators, and Canadiens at different stages. Brampton was also the subject of one of the best hockey articles ever, written by Scott Wheeler on his time embedded with the team in 2018. RIP, Beast.

To lighten the mood, check out these dirty dangles by young Elyssa Biederman. 

You don’t see that every day

[Record scratch, freeze-frame, linesman Ryan Galloway narrating]: “You might be wondering how I got here.”

No, Galloway did not get hit with this shot, and yes, Seth Jones did score here.

Darren Brown is the Chief Content Officer at Sound Of Hockey and the host, producer, and editor of the Sound Of Hockey Podcast. He is an inconsistent beer league goalie who believes that five players have to make a mistake before the puck gets to him. Follow him on Twitter @DarrenFunBrown or email darren@soundofhockey.com.

Sound off on music selections for Seattle Kraken games at Climate Pledge Arena

Sound off on music selections for Seattle Kraken games at Climate Pledge Arena

From choosing its team nickname to selecting the players in the 2021 NHL Expansion Draft, we haven’t been afraid to tell the Seattle Kraken what to do.

With that in mind, let’s veer off the ice and into the minutiae of game presentation for some of the most important decisions the club will make before its first game: selecting the correct arena music. 

After going without fans – or few fans in some cases – in NHL arenas for more than a year, generating maximum energy in home rinks will be vital components to team success next season. We know Seattle fans can be loud, but a good soundtrack will help produce a top-notch sports atmosphere when the Kraken hit the ice. 

Certain songs are inextricably associated with sports teams, producing a signature sound that defines a club and becomes a part of their identities. “Gloria” became the St. Louis Blues’ victory song after it represented a key moment in their turnaround from last place team to Stanley Cup champions in 2019. Every visiting team loathes to hear “Chelsea Dagger” play in Chicago because it means the Blackhawks scored again. Manchester City fans sing “Hey Jude” before games and after victories at Etihad Stadium. “Sweet Caroline” gets Boston Red Sox fans singing along in the eighth inning at Fenway Park. West Ham has “I’m Forever Blowing Bubbles.”

While we trust the folks at KEXP to be up to the task, Sound of Hockey’s writers have some sound opinions about what the Kraken should play for their pregame introductions, goal celebrations, victory revelry and more. 

Everyone appreciates good music curation. Consider this to be a carefully crafted mixtape we’re sharing with you. So let us know what you think of our playlists in the comments area at the bottom of this page, and tell us what songs you believe the Kraken should use to get Climate Pledge Arena rocking.

Jim Wilkie @jimwilkie

Introduction song: “Can’t Hold Us” by Macklemore and Ryan Lewis

I know it’s been struck down by some on the Sound Of Hockey Podcast, but this one’s a no-brainer to me. “Can’t Hold Us” will get the audience fired up like no other song and blow the old roof off The Pledge. The music video even has a winter motif and ends up atop the Space Needle. The punchy “nah, nah, nah, nah, nah-na-na-na” parts just invite fans to sing along with all the gusto of European football fans. Macklemore is a part owner of Seattle Sounders FC and a loyal fan of all Seattle sports teams, although he might have some explaining to do about the jersey he wore at a 2017 concert up in Vancouver.

Goal song: “Everlong” by Foo Fighters

A goal song will, hopefully, be played a lot. It needs to be an appealing earworm that people won’t get sick of. If I was sentimental for a hockey-themed song, I might lean toward something from the Tragically Hip or Warren Zevon’s “Hit Somebody.” Despite the nostalgia of Seattle Thunderbirds fans, going the Gary Glitter “Rock ‘n’ Roll Part 2” route won’t fly even with a chorus that has some na-nas or yeah-yeahs to sing or chant with.

I considered Jimi Hendrix, Heart, Nirvana, Pearl Jam and other Seattle music greats but kept coming back to “Everlong.” You get about 35-40 seconds to use after the red light flashes, which is perfect for the guitar and drums build-up near the end and through the last chorus:

“And I wonder
“If everything could ever feel this real forever
“If anything could ever be this good again
“The only thing I’ll ever ask of you
“You’ve got to promise not to stop when I say when”

Victory song: “We Win” by Duff McKagan’s Loaded

This one is a little obscure, but it’s a catchy sports anthem that is Seattle in its heart. McKagan is a class act and a hardcore sports fan (full disclosure: I was his editor when he wrote a column for ESPN.com) who bursts with civic pride for his hometown. I admire and respect McKagan immensely for surviving his own incredible personal comeback and for being a man of character. And this song kicks ass. Forgive me for going a little Ron MacLean on you again:

“Some day
“We might find 
“The victory 
“Is well worth the bitter fight”

Just imagine fans filing out of The Pledge into the streets of Lower Queen Anne after another Kraken victory singing together, “We win, we win, we win, we win, yeah we win.”

John Barr @NHLtoSeattle

I hate clichés and always look for a different approach. My choices are not going to be popular, but that is precisely the point. I want Seattle to have a truly unique experience. My desire is that these songs are distinctively Seattle across all of hockey. I do not hate Macklemore’s music, but the fact I hear him in literally every hockey arena I visit including Angel of the Winds Arena for Silvertips games and accesso ShoWare Center for Thunderbirds games disqualifies him from my list, regardless of his Seattle roots.  

Introduction song: “You On The Run” by The Black Angels

For the intro song, I want something dark and ominous as the legend of the Kraken. It will be loud, and I want it to strike fear in the opposing team’s hearts and minds. I want the visiting team to be defeated before the puck is even dropped. 

Honorable mention: “Wolf Totem” by The HU, “Angel” by Massive Attack

Goal song: “Turnaround” by Nirvana 

The goal song needs to hit you right away with no build up. It also needs to be fun and might unknowingly get people moving when they hear it.

Honorable mention: “Second Skin” by The Gits, “Time for Livin’” by Beastie Boys

Victory song: “OYAHYTT”  by The Coup 

The victory song gets people moving and shaking. The right song could get some fan participation. Imagine a fan chant of “Oh yeah, all right, hell yeah, that’s right” after the Kraken seal the victory. 

Honorable mention: “Stranger to my Happiness” by Sharon Jones and the Dap-Kings, “Cherry Bomb” by The Runaways, “Fashion” by David Bowie 

Andy Eide @AndyEide

I hate most popular music so I’m going to go off the board but still try not to venture too far out into left field for Kraken songs. Hate is probably too strong of an emotion, but I find most pop music boring and its use at hockey arenas is overdone and obvious. We have a chance to tap into some great bands that don’t get regular airplay. So, let’s do that.

Introduction song: “The Nights of Wine and Roses” by Japandroids

This could be the ultimate get hyped song by a pair of Canadian maniacs. Yes, just two guys make all this beautiful noise. But what else to get the crowd going than a line like “We yell like hell to heavens.” Japandroids are from Vancouver, B.C., which could be problematic because the Canucks have used some of their music in the past. But Seattle is obviously better.

Goal song: “Uncontrollable Urge” by Devo

Most people know Devo from “Whip it” and nothing more. That was probably their least interesting song. “Uncontrollable Urge” is one of their better tunes. It’s fast, upbeat and imagine the Climate Pledge crowd all yelling “yeah, yeah, yeah, yeah” along with this classic track. It has goal song written all over it.

Victory song: “Everyday Sunshine” by Fishbone 

We all like sunshine. We’d all love it every day. What a happy, uplifting song to celebrate winning. It’s got horns, bass, funk, ska, and most importantly, it’s fun. This tune starts strong and builds up to pure joy by the end.

Bonus!

Fight song: “Some Hits Hurt” by The Cute Lepers 

A Seattle band with a fun little song that would be the perfect soundtrack to a tilt on the ice. It’s fast paced, and when they chant “one hit” it will perfectly frame any scrap on the ice that usually ends with one hit.

Josh Horton @byJoshHorton

Unlike some of my fellow Sound Of Hockeyers, I’m not too concerned with picking “popular songs” as long as they fit the situation. Several of these songs feature ties back to the Seattle music scene and they all, in my humble opinion, kick ass. 

Introduction song: “Cochise” by Audioslave 

Tipping a cap to Seattle’s music history with legendary frontman Chris Cornell of Soundgarden and Temple of the Dog fame, this song from Audioslave features a perfect build-up, is extremely upbeat and would set the tone in the arena before Kraken home games. Ignore that the song is about an Apache chief, I think it’s a good fit for a team introduction that isn’t very cookie cutter. 

Runner-up: “You Think I Ain’t Worth a Dollar, But I Feel Like a Millionaire” by Queens of the Stone Age.

What it probably will be: Some intense mashup from “Pirates of the Caribbean.” 

Goal song: “Bulls on Parade” by Rage Against the Machine 

In this scenario, Tom Morello – who is also the lead guitarist of Audioslave – will be prominently featured at Seattle home games. In this instance, this iconic guitar riff from Morello would be a treat to hear after the Kraken’s goal horn. 

Runner-up: “The Other Side of Paradise” by Glass Animals.

What it will probably be: Something by Nirvana, Soundgarden or Pearl Jam. 

Victory song: “Purple Haze” by Jimi Hendrix 

This groovy guitar riff from Seattle icon Jimi Hendrix would be a perfect fit at Climate Pledge Arena. The song is catchy, upbeat and popular enough to hold the distinction of the Kraken’s victory song, but the lyrics may be a dealbreaker (not sure what Purple Haze has to do with a sea creature – or hockey for that matter). 

Runners-up: “Daft Punk is Playing at My House” by LCD Soundsystem and “aNYway” by Duck Sauce.

What it probably will be: Something by Macklemore. 

Bonus!

When visitors take a penalty: “Man in the Box” by Alice in Chains 

With it being topical and its Seattle ties, I couldn’t resist. 

When Seattle takes a penalty: “Dirty Work” by Steely Dan 

It’s just a good song – and fitting!

Darren Brown @DarrenFunBrown

Introduction song: “Guerrilla Radio” by Rage Against the Machine 

Picture this: The lights go down in Climate Pledge Arena. A hype video plays on the state-of-the-art triangular scoreboards, with “Guerrilla Radio” blasting. Then, in sync with the 2:58 mark of the below video, the screens go black. The arena is filled with complete darkness. 

Zack de la Rocha whispers into the tension of the crowd, “It has to start somewhere. It has to start sometime. What better place than here? What better time than now?” Then, BANG! Explosions! Fireworks! Goal horn!

“AW! HELL! CAN’T STOP US NOW!” de la Rocha screams, with Rage blasting away in the background. 

“Please welcome to the ice, YOUR SEATTLLLLLLLLLLLE KRAAAAAAAAAAAKEN!!” 

Goosebump City, population 17,000.

Goal Song: “Can’t Hold Us” by Macklemore and Ryan Lewis

Screw it, I’m doubling down. 

I’ve taken a lot of heat on the “Sound Of Hockey” podcast for my opinion that this should be the goal song, with John and Andy claiming that it’s far too common in sports arenas. Fine. But you know what? It gets the people going! And other arenas don’t have the local ties to Macklemore that Seattle does. Yes, it’s a bit cliche. But also, yes, it would work great as a goal song. There’s literally a clap-and-sing-along portion built in. 

I was running the Disney World Marathon at the beginning of 2019, struggling mightily around mile 18. I heard “Can’t Hold Us” playing as I shuffled through a miserably long stretch between Disney’s Wide World of Sports and Disney’s Hollywood Studios. Suddenly, my feet were hitting the ground to the beat of the music, and I was back in the game in every way. If that’s not proof that it gets the people going, then I don’t know what is. 

And if you’re among the poo-pooers of this fine ditty, then go listen to John’s selections in this post and good luck cleaning up the blood that will surely come out of your ears. 

Victory song: “Octopus’s Garden” by The Beatles

Why not? A victory song should just be fun. Ringo’s songs are generally the less-beloved of Beatles songs, but this one is a banger. And how many songs are out there about cephalopods? 

Honorable mention: “Posse On Broadway” by Sir Mix-A-Lot

What’s more Seattle than “Posse on Broadway”? 

Bonus!

When Seattle loses: “That’s Life” by Frank Sinatra

No real Seattle connection on this one that I know of. I’ve just always loved it and think it would be funny to play it after the team falls.